Saturday, 11 October 2025

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Yorgos Lanthimos Jokes About Using AI Avatar to Handle Press Duties at BFI London Film Festival

 Yorgos Lanthimos may be warming up to artificial intelligence at least when it comes to dodging press tours.

Yorgos Lanthimos at the BFI London Film Festival 2025.

The Oscar-nominated director of The Favourite, Poor Things, and Kinds of Kindness joked during a Saturday conversation at the BFI London Film Festival that he’d gladly send a computer-generated version of himself to handle publicity obligations if it meant avoiding the grind of promotion.

Lanthimos appeared alongside Succession creator Jesse Armstrong the day after the U.K. premiere of his latest film, Bugonia, a darkly comic thriller starring Emma Stone as a tech mogul kidnapped by two conspiracy theorists (played by Jesse Plemons and Aidan Delbis) who believe she’s an alien bent on destroying Earth.

When asked whether he cared about box office results, Lanthimos admitted that promotion isn’t his favorite part of filmmaking. “It’s not my passion to be photographed and talk endlessly,” he said. “You spend months making and editing a film, then another six months promoting it often saying the same thing over and over. By noon, I can’t remember what I’ve said to whom.”

Lanthimos then mused about a high-tech solution: “Why not just create an avatar of me and send it out? That sounds very against my principles, but still maybe AI could help,” he quipped, drawing laughter from the crowd.

Armstrong playfully replied, “First you want a dictatorship, and now you want an AI clone to promote your movies,” referencing Lanthimos’ earlier tongue-in-cheek remark that the world might need a “benevolent dictator” to counter the global rise of far-right politics.

Lanthimos elaborated, “The people doing harm seem to have all the power. Maybe we need someone who takes responsibility to do good things instead.”

The conversation also touched on Lanthimos’ early filmmaking years amid Greece’s 2008 economic crisis and how relocating to the U.K. allowed him greater creative freedom.

Meanwhile, Bugonia which marks his latest collaboration with Emma Stone is already generating early awards buzz, just two years after her Oscar-winning turn in Poor Things.

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